Furniture configuratorShowcase all variations

The Challenge

Recor is a Belgian company who’s name is practically a synonim for high quality seating comfort and trendy furniture. To keep up with customers’ rising demand to personalise furniture, they were searching for a tool to make this happen.


The Solution

Enabling your clients to customize furniture seems easy, but it takes some planning! To begin with, the production process needs some adaptation. But when the factory is ready to roll, you need to provide customers and sales reps with a tool to start customizing!

To this end, World of Waw has created the Recor 3D Product Configurator and room planner. This mobile app lets clients swipe through inspirational footage and the product catalogue, where they can select furniture and put pieces together to assemble the room of their dreams.

All product options are included in the software and 3D models give immediate visual feedback. Customers can even try out their unique pieces in their own homes using Augmented Reality!

Pricing is also included, so clients always know the financial impact of their product choices. Sales reps don’t have to search through dozens of price lists anymore, shortening and simplifying the sales cycle.

When the designing process is over, the intuitive interface leads customers to the next step in the buyer’s journey; requesting a quote at their favorite dealership.

The Recor Product Configurator isn’t just software to help customize furniture, it’s a lead generating sales enablement tool!


The Result

Can you guess which table is real and which is our augmented reality projection?

wow-ar-vs-real-logo wow-ar-2-salontafel-2-logo wow-ar-3-salontafel-logo


See for yourself

The Recor app is available for apple and android.

At this point, you can design the product and wall of your dreams.

If you want to check the exact measurements, you need to download and

Print this A4 flyer

and use it as a marker.

Just put it on the floor, hit the ‘show in room’ button and see your design magically appear!

Further development: in the next upgrade, we will have a complete room planner available.



    • Intuitive, mobile first interface: seduce leftbrain and rightbrain driven clients
    • QR Code scanner:scan displays, brochures and quotes to load preconfigured pieces in the product configurator
    • Cloud-based product catalogue:always up to date, tap for technical specs
    • 3D product configurator/wall planner:customize and check the impact in high quality 3D
    • CPQ software: configure, price, quote – instant pricing for any variable!
    • Shopable inspiration pages
    • Try before you buy with augmented reality features:check if the size and design fits
    • Content marketing & community buildingthanks to save & share features
    • Quotes with QR codeto reload earlier designs
    • Favourite lists and shopping baskets
    • Lead generation mechanisms
    • Gamified sales process